Amber Alvarez Promoted to Chief Revenue Officer by Powerhouse
Industry Executive to Lead Revenue Generation, Integration, and Alignment Functions for the Powerhouse Organization.
Crowley, TX January 23, 2023 -Powerhouse has announced the promotion of Amber Alvarez to the position of Chief Revenue Officer. In this new capacity, Alvarez will drive better integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management.
Alvarez has served on Powerhouse’s executive team for nearly a decade, joining the company in 2013 as Vice President of National Accounts. Her contributions have helped Powerhouse achieve record year-over-year growth and introduced new service platform offerings. Alvarez served in this role until 2016 when she was promoted to Vice President of Business Development and began to lead the business development team
In 2017 Alvarez advanced to Senior Vice President of Business Development, where she was responsible for the company’s customer acquisition and marketing strategy creation and implementation. She led cross-discipline program development opportunities, pricing strategy alignment, and all-around problem solving—drawing on 20 years of sales and leadership experience. A significant contributor to her success to date is an unwavering commitment to supporting customers with an open mind and an extensive network of cross-functional knowledge and service experts; Alvarez maintains a continued aim to operate as a trusted advisor regardless of the scope of a customer’s concern. This unwavering commitment to furthering customer support alongside organizational growth for Powerhouse makes Alvarez an exceptional selection for the role of Chief Revenue Officer.
“Amber has been a key member of the powerhouse leadership team over the last ten years, starting with us in a direct sales role and quickly moving into managing sales teams and our overall marketing strategy. She has been instrumental in leading our business development efforts, extending our service offerings, and providing market-level leadership,” said Robert Blaek-Ward, CEO of Powerhouse. “During her tenure, she has steadily taken on increasingly complex assignments and proved herself a pivotal member of the team integrating our acquisition activities since 2019. As she steps into this new role, we as an organization stand behind her and look forward to her continued efforts in providing best-in-class solutions to our client roster.”
Before joining Powerhouse, Alvarez worked for Aramark as Director of Sales and Marketing and GE as a National Accounts Manager. Both of these opportunities played heavily into her upward trajectory at Powerhouse. In these roles, she was first exposed to and then honed her broad skill set to include organizational and team development and customer acquisition of the nation’s largest retailers.
Alvarez holds a Bachelor of Science degree in Communications and Advertising from The University of Tennessee, Knoxville. She has been an active member in various industry associations such as RFMA and Connex (formerly PRSM)—serving on the latter’s Sustainability Committee. Her work has earned her several industry and company accolades. Lastly, her passion for service extends well beyond her professional life. Alvarez is actively involved in community programs that support at-risk youth.